Search Engine Optimization - climbing the Google ladder.

You won’t struggle to find a search engine optimization company in Leeds, but some will charge you a fortune. Not so with Brightmix. Good search engine optimization, or SEO as many call it, is critically important in today’s Internet world. Of course, having a great-looking, easy-to-navigate website is increasingly vital to the success of your business.

However, it’s of little use to you if it can’t be found quickly and easily on the main search engines. One thing is for sure; build your website correctly and that goes a long way towards achieving a high degree of ‘organic’ search engine optimization without having to pay an SEO company thousands of pounds to manufacture you a position on the 1st page of the major search engines.

SEO - Search Engine Optimization Explained

Search Engine Optimisation (SEO) or Search Engine Optimization as our friends in the USA call it, is the art of creating or modifying a website so that it is considered to be ‘Search Engine Friendly’ and content can be found easily by people searching for it.

Search engines, such as Google or Yahoo!, index web pages by sending out automated ‘bots’ or ‘spiders’ to read the Internet’s web pages, before coming back and putting them into an order of relevance. It’s how they know what information is held on each page out there. If a website can be easily and properly read by the search engine spiders, there is an increased chance of achieving first page results in the Search Engine Result Pages (SERPs) when specific searches are made.

The job of a specialists Search Engine Optimisation company is to understand the search engine‘s algorithms - effectively what the search engines are looking for within a web page and which techniques for web build, web copywriting and keyword use they give greater credibility to. Knowing this is like knowing the meaning of life for search engine optimization companies.

Some try to fool the search engines by using "Black Hat" techniques, but the search engines are getting smarter and smarter and fooling Google is now incredibly difficult. Therefore, natural and ethical Internet marketing techniques that are approved in the Search Engine Optimization industry wins through.

Building your website with SEO in mind

Linkbuilding is perhaps the main factor major search engines use to rank web sites (higher ranking means you get closer to the top of page one for particular search terms). The Internet is made up of links, from one page to another, from one site to another. It’s how we navigate through the web. This makes link building a vital part of any effective search engine optimisation strategy. Persuading other web sites to link to yours may well be one of the smartest pieces of marketing you do - it's inexpensive (sometimes free) to do, very effective at driving traffic to your site and it can have quite a profound effect on your search engine ranking. There are a number of tips and tricks that we can help you with, or even do for you, which will massively increase the quantity of links to your site with very little effort and plenty of reward.

So, as you can see, Search engine optimization is a complex combination of many fluctuating variables. These are just a few of the many factors that will be integral to the design of your website:

Construction

Your website is built from the ground up with search engine optimization in mind – hierarchy, document names and how the pages interlink - all play a part. The more pages you have, the more successful your site will be. Less is not more, on the web - certainly when it comes to SEO!

Keywords

To help with SEO each page should be individually optimized for two or three key search phrases. For example, the words search engine optimization and SEO appear several times on this page, (in fact ‘search engine optimization’ appears 8 times and ‘SEO’ appears 9) but it has been written in such a way that you are unlikely to notice. Keywords selection involves weighing up the site’s strength, checking the competition and the keywords’ popularity, and then weaving them into the site.

Code

Search engines not only read the text, but place emphasis on how it has been coded. Therefore, to ensure maximum SEO, special attention is given to the use of headings (H1, H2 and H3 tags) and the anchor text is given special priority.

More competitive industries – such as web design, for example – may require a more dedicated form of SEO. As you would expect with Brightmix, we have sourced the best specialist SEO companies in Yorkshire who can deliver a first page result in the most competitive of search terms.