Persuasive, well-written website copy sells products

It is the voice of your brand, it leads the reader through your sales pitch, and it differentiates you from the competition. However, too many clients make the mistake of writing their web copy themselves. Good web copy is vital to success with the search engines - as it is the only thing the search engines see – and you need a professional web copywriter to make sure it’s done right.

Choosing the right keywords and associated phrases, how often they are repeated (keyword density – see our page on search engine optimization for more) and where they appear in the mark-up, are all important factors of how a page will be rated and perform. Well written web copy will lead to natural or ‘organic’ search engine optimization, putting your website ahead of the competition without you having to pay through the nose for it.

Old typewriter People read really quickly today, like they do everything else. They speed-read emails, websites, newspapers, and magazines, skimming through the sea of words, picking out only the bits that they feel are relevant to them. Studies show that people read particularly quickly on the Web, therefore ‘killer web content’ in the form of great web copy is vital.

Specialist website copywriters understand exactly what makes good website content, the kind that your readers will come back to your Web site for again and again, the kind that promotes your business in the best possible light by using the fewest amount of words. Of course, you could write your website copy yourself, but will it be factual, interesting, to the point, and more importantly, search-engine friendly.

We’ve partnered with some of the best web copywriters in Leeds, in fact, some of the best web copywriters in Yorkshire, so you can be assured that, not only will your web site look great, it will be written perfectly too. Our dedicated, professional website copywriters will satisfy both your customers and the major search engines (in particular, Google) with a wealth of interesting, varied and compelling content.