Getting visitors to your website is one thing. Getting them to make contact with you is something else.

There are plenty of free web statistics packages out there, such as the highly acclaimed Google Analytics, but these only tell you half of the story. Your website is really an extension to any other advertising you may be doing, or have done in the past. If you have designed your website to generate sales as well as traffic, then it’s important to understand how good your website is at generating sales, or at the very least, telephone enquiries. (more…)