Getting visitors to your website is one thing. Getting them to make contact with you is something else.
There are plenty of free web statistics packages out there, such as the highly acclaimed Google Analytics, but these only tell you half of the story. Your website is really an extension to any other advertising you may be doing, or have done in the past. If you have designed your website to generate sales as well as traffic, then it’s important to understand how good your website is at generating sales, or at the very least, telephone enquiries.
This is one area where Google’s analytics tool; and all the others, fall short.
So how do you work out how many people have called you from your website?
If you try to track your calls manually, it’s almost impossible to understand where your customers have found your telephone number. By asking your customers (if you remember to) human error inevitably gets in the way and your call statistics get horribly skewed. But there is a solution. Use technology to track your inbound calls to see where the customers found you.
Services such as Media Spy’s AdTracker, will allow you to quickly understand the effectiveness of all your advertising and marketing - including your website, by counting the calls made to each of your adverts. It allows you to quickly determine which adverts are making you money and which are just costing you money. Once you know this, you can decide where to spend your marketing budget to be assured that it will bring you a positive return.
The concept is simple. Along with your website, Media Spy gives each of your adverts a different telephone number. All the calls come through to you as normal, but information relating to the calls get tracked along the way. The simple system tells you not only how many calls you have received, but tells you when the calls were made and where the caller is situated. It is inexpensive, hugely effective and, best of all is guaranteed to save you money or they’ll give you your money back.
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