Comments on: Websites - the new shop window? http://www.brightmix.co.uk/blog/2009/03/10/10/ Sun, 05 Sep 2010 04:43:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Fred Campbell http://www.brightmix.co.uk/blog/2009/03/10/10/comment-page-1/#comment-3 Fred Campbell Wed, 18 Mar 2009 20:31:02 +0000 http://www.brightmix.co.uk/blog/?p=10#comment-3 The trouble is that most of the key decision makers in established companies are in their 40s + - so the internet is something comparatively new to them. Whereas for younger people, it's a way of life. Because the internet is a relatively new medium (compared to press advertising, posters, local radio and TV - which all back up their proposals with inches of statistical data) .... it's a bit of a voyage into the unknown. A fact that's not helped by a host of 'companies' promising ridiculous claims of wealth and internet success for $25 a month. It's not like the old days, but who do you believe, who do you trust? The facts are that 1.1 billion people are surfing the web everyday - for the price of a priority listing Yellow Pages, or quarter page for one night in the Yorkshire Evening Post these businesses could have a website that would bring them continued and sustained business ... if it is built, written and optimised correctly. Which brings us back to, who do you trust? The trouble is that most of the key decision makers in established companies are in their 40s + - so the internet is something comparatively new to them. Whereas for younger people, it’s a way of life.

Because the internet is a relatively new medium (compared to press advertising, posters, local radio and TV - which all back up their proposals with inches of statistical data) …. it’s a bit of a voyage into the unknown.

A fact that’s not helped by a host of ‘companies’ promising ridiculous claims of wealth and internet success for $25 a month.

It’s not like the old days, but who do you believe, who do you trust?

The facts are that 1.1 billion people are surfing the web everyday - for the price of a priority listing Yellow Pages, or quarter page for one night in the Yorkshire Evening Post these businesses could have a website that would bring them continued and sustained business … if it is built, written and optimised correctly.

Which brings us back to, who do you trust?

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