Archive for March, 2009

Tracking calls as well as hits

Thursday, March 26th, 2009

Getting visitors to your website is one thing. Getting them to make contact with you is something else.

There are plenty of free web statistics packages out there, such as the highly acclaimed Google Analytics, but these only tell you half of the story. Your website is really an extension to any other advertising you may be doing, or have done in the past. If you have designed your website to generate sales as well as traffic, then it’s important to understand how good your website is at generating sales, or at the very least, telephone enquiries. (more…)

Top 5 Web Design Mistakes

Thursday, March 26th, 2009

There’s little argument these days that plenty of relevant content is the key to a successful web site, and the presentation of that content is a major factor in holding the attention of your visitors. The look of your site is undeniably important, because it says something about your business and presents an image to your prospective customers; however many web designers destroy their efforts by making simple mistakes in how they present their content.

Here are 5 examples of common web design mistakes and our tips on how to avoid them. (more…)

Websites - the new shop window?

Tuesday, March 10th, 2009

How would we cope if it wasn’t for the Internet? It’s now used for such a massive variety of things, from reading the news to booking holidays that it is definitely part of life in the 21st Century.

If you’re running a business there’s little doubt that your potential customers unknowingly judge you these days by the quality of your website. In a matter of seconds (or split seconds depending on which research you read) customers will decide if you are the type of business they want to deal with. So, getting the design and content of your website is of paramount importance. (more…)

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